Just received an email from the webmaster of a site called Logo From Dreams, to let me know that one of my logo designs has been selected as their Logo of the Day. Thank you Logo from Dreams and all the best with your website, looks like it’s becoming a nice resource for logo inspiration.
I have a bit of a love/hate relationship with Google’s logo. It’s one of the world’s most recognised logo designs but in some respects also one of the most dated and ugly looking!
Google’s existing logo was designed in 1999 by Ruth Kedar and is based on a font called Catull. I personally don’t like the font, the kerning seems a little out particularly the capital ‘G’, and the drop shadow and embossing effect combined seem a little unnecessary.
Despite these negative thoughts I have on it’s design, I also think it is a great logo! I love the way it changes for various holidays and events, whether it’s Valentine’s Day, The World Cup or St Patrick’s Day, Google’s logo is sure to have adapted itself for the day.
A good logo is essential for the branding of any new business. It is often the first impression a customer will have of your business, having seen your advert in the yellow pages or the local press, or perhaps stumbling upon your website. If your logo design works and grabs their attention, they will likely be in touch.
So what makes a good logo design?
Creative Services is a leading national consultancy on culture and the creative industries. The company first approached me early in 2007 looking for a new identity.
The company had a small website, but no clear identity. The logo design was the initial step towards this, followed by their website design and stationery.
I was recently commissioned to design a new identity for a local company, Organic Potato Growers (Scotland) Ltd. The company grow seed potatoes organically and supply them to potato merchants in the UK and Europe.
A new identity was required that would work effectively for both businesses.
