Stumbled across this little beauty of an idea this morning when browsing the site of the Big Brother ‘eye’ designer, Daniel Eatock

Basically, the creative heads at the Eatock Agency, took a complete set of Pantone markers, arranged them in the colour spectrum nib down on a stack of 500 sheets of paper and left for a month.

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I have a bit of a love/hate relationship with Google’s logo. It’s one of the world’s most recognised logo designs but in some respects also one of the most dated and ugly looking!

Google’s existing logo was designed in 1999 by Ruth Kedar and is based on a font called Catull. I personally don’t like the font, the kerning seems a little out particularly the capital ‘G’, and the drop shadow and embossing effect combined seem a little unnecessary.

Despite these negative thoughts I have on it’s design, I also think it is a great logo! I love the way it changes for various holidays and events, whether it’s Valentine’s Day, The World Cup or St Patrick’s Day, Google’s logo is sure to have adapted itself for the day.

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A good logo is essential for the branding of any new business. It is often the first impression a customer will have of your business, having seen your advert in the yellow pages or the local press, or perhaps stumbling upon your website. If your logo design works and grabs their attention, they will likely be in touch.

So what makes a good logo design?

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The internet is splattered with all sorts of weird and some wonderful money making schemes. Inspiration comes to internet entrepreneurs even before they’ve finished breakfast it would seem - would you believe there was money to be made from a slice of toast?

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Earlier this month, a client of mine Karen Knowler commissioned me to design a poster to help inspire her raw food coaching clients.

Using a stunning illustration by Amy De Wolfe and incorporating the three colours used consistently across Karen’s Raw Food Coach brand, I worked on various ideas before coming to the final design below:

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