Bagvertising
Shopping Bags have long been used as a marketing tool by high street retailers and supermarkets. What better way to remind other shoppers to check out your store than creating crowds of shoppers unwittingly acting as walking billboards?
Retailers recognise the value of providing carry bags emblazened with their name and logo to their customers, indeed we’d find it a bit odd now if Next or Marks & Spencer’s provided our purchases in a plain, unprinted bag.
For some, the design of their carrier bags is becoming almost as important as the collections they stock. I read recently that the Saks store in New York spent nine months deliberating over the design of their carrier bag, envisioning it as “a piece of modern art”.
More recently, manufacturers have caught onto the idea of buying advertising space on shopping bags, and using the space to promote their specific product. This has led to some clever marketing campaigns and created some carrier bags that provide a memorable experience. The photo opposite is a great example of an effective, eye-catching advertising campaign for a product to help people stop biting their nails.
Here are a few more interesting and memorable designs that have been created:
Tags: advertising, bagvertising, marketing, shopping